One of the biggest fears that professionals have is that if they commit to having a real online presence that it will somehow consume even more of their precious time. The truth is the opposite – the impact of not controlling your reputation and brand is costing you efficiency and opportunity in so many ways.
Most of the courses, ebooks, guides or programs that exist around LinkedIn are focused on what is (to us) hardcore sales or marketing philosophy. There is no doubt that (for some of these) if you follow the steps aggressively they will produce you with ‘leads’, but they can also create a swath of reputation damage along the way.
Most professionals now have a LinkedIn profile, however, the consensus is they are confused with how to use it or what to do with it. Most also do not realise that the a-typical LinkedIn profile is actually a hindrance and is ‘personal reputation’ damaging. What’s more, most professionals do not understand that the online reputation of their entire team also directly affects the reputation of the business.
We saw a monumental gap where professionals, who are concerned about protecting their hard-earned reputation, have been left with just a ‘toe in the water’ when it comes to social media and their online presence.
For all of these reasons, we wanted to create something that every professional could commit to, both from a cost AND a time perspective. We wanted it to be scalable across an entire business and we wanted to spell everything out for you step-by-step.
Calvin Henry, Certified Financial Planner, Infocus Money ManagementTony Pereira, Company Founder, Lake Macquarie Financial PlanningScott Barlow, Principal, Sovren Wealth & Advice
Never before have we had such a powerful tool available to us as professionals. It is a database of almost everyone we might want to do business with and provides us the direct means to reach out and connect to all of those people. But it can also be much more, because it can be a relationship management tool and a place for us to showcase who we are and the value we provide, not just as professionals, but as people.
We will teach you how to use your LinkedIn profile to control your personal SEO and to give a value proposition that is more than just the products or services you represent. It’s time to harness your personal reputation and make sure that your clients know that you are actually someone worth connecting to and building a business relationship with.
In a nutshell… If you don’t take the time to complete your LinkedIn profile to the best of your ability, you will be simply MISSING OPPORTUNITIES! LinkedIn is one of the conduits to your success as a relationship based professional, but if not setup correctly, will lead to squandered efforts and opportunities. Follow along with us as we walk you through the key steps in getting a truly professional All-Star LinkedIn profile.
Understanding what all this means and what to do, puts you in control of your online presence, both to people you don’t know and people you connect with.
Having a LinkedIn profile is one thing but knowing what to do with it is another thing altogether. Thankfully, you’ve got us on your team! As with many things, the ‘devil is in the detail’. We’ll distill for you our obsession with what ACTUALLY builds trust on LinkedIn before you waste time to try and figure it out yourself.
Psychological research shows that we have a cognitive bias that means we are good at misinterpreting new information, so if your first impression creates such a lasting impact, it’s definitely something you need to put some serious thought into.
For example, every LinkedIn summary should be different, just as every person is unique. This is one of the most underutilised and undervalued parts of a professional’s profile. We’ll share with you the four elements that make your LinkedIn profile unique, personal and help people get to know you. Mix these ingredients and you will have the perfect recipe for resonating with the right type of people on LinkedIn. Voilà! Additionally we will share with you some secret ways to use additional experience sections to enhance your professional brand, gain more recommendations and inspire your ideal clients, customers and business partners to seek you out.
By now you are probably gaining a sense of how important LinkedIn is to growing your referability network, however, having a LinkedIn profile is one thing but setting it up for maximum effectiveness is another thing altogether. We are here to show you how to take your LinkedIn training wheels off and set things in motion so your LinkedIn profile becomes an invaluable tool for you and your business.
Learn how to plan and re-engineer your skills and endorsements so that they reflect your value to the people that matter. Whether this is contributing to a discussion, providing recommendations and endorsements, or introducing connections to each other, it is critical that you understand reciprocity in the context of your use of Social, and for LinkedIn in particular. Understand it’s not about marketing yourself!
Giving is always better than receiving and on LinkedIn, we have been able to prove it through results.
We’ll also turn your focus to Recommendations – they are a foundation element of LinkedIn – they trigger the human propensity for reciprocity, enhance credibility without being promotional, and significantly boost the algorithmic value of your profile (making you easier to find and be found).
Then, put all this new knowledge you have into practice by learning about the process The Social Adviser uses to connect at scale. This is one of our best-kept secrets!
“After launching a multi-million dollar startup with nothing but a LinkedIn profile, then spending 4 years relentlessly testing every nuance of digital leverage through practical application, we are now here to share the secrets that we have used to help hundreds of Professionals and Business Owners.”
Monthly: 3 x $170.00*
Pay in full: $450.00*
