The Social Adviser – Reinventing job ads
We think it’s time that professional services reinvent how they build their teams. Let us use this old job ad to demonstrate how we expanded ours:
Why most advisers websites SUCK and what to do about it
Let’s face it, most Advisers websites quite simply suck. Our research shows us that for new traffic to your website, more than 98% of that traffic will make the ‘About Us’ tab their very first click. Advice is a ‘trust’ business, and the reason that people go to About Us is to find out about […]
To blog or not to blog: That is the question
And the answer is YES! Next time you visit your favourite websites have a look at where their ‘blog’ tab is. We’ve noticed that it is creeping further and further towards prime position on websites, and there’s a good reason why. Blogging is one of the most valuable tools your business and you personally, have […]
Getting comfortable on camera
So you may have read our previous article; How to look natural in front of the camera. If you haven’t, in it we talk about how best to look relaxed and engaging in your video. But what about those gremlins in your head, telling you how bad you look before you even hit record?
The best way to get stuff done
Through our blog, we have imbued you with a ton of really useful information. However, are you actually innovating and implementing any of it? Some of you may find the content a little overwhelming at times and it may just end up relegated to the ‘too hard basket’. We completely understand, but guess what, you […]
Don’t be anti-social
As published in Financial Planning Magazine, August edition. In this article, I am going to explain why most of the ‘social media elite’ set an example that, if followed as a financial adviser, will largely ensure that your time and effort produce a poor return. I was on Twitter last night and was immersing myself […]
Is your workplace inspiring?
Believe it or not, your surroundings and the environment in which you work, does have a direct effect on the WAY you work. Inspirational workplaces elevate your mood, improve creativity, and in turn increase your productivity. If you are continuously stuck between four boring walls, being confined to your workplace for 40+ hours a week should be enough […]
Avoiding a social media disaster – Part 2
As published in Financial Planning Magazine, July edition. One of the biggest fears that professionals and professional services firms have with building social influence and empowering team members to use and interact on social media is the fear of reputational risk; in layman’s terms, a professional social media disaster.