Producing newsletters can be an inconvenience in the course of running a Financial Advice business. Sourcing and writing articles can be very time consuming and even if the content is produced for you, it takes time (and costs money) to email it to your clients.
But if you were sure your clients loved reading your newsletters and were passing it to their friends and family, you would have no hesitation in preparing this newsletter regularly. Indeed, newsletters are potentially a great way to deepen your relationships with existing clients and have your name put in front of many potential clients as well.
So how do you know if your clients even value your newsletters? Like any marketing activity, it is all about ‘return on investment‘ and if you don’t have any data on how popular your newsletter is, you are simply forced to guess.
Thankfully, there are a number of straightforward email software programs (some of which are free to use) which can tell you how many clients are reading your newsletter and which articles they clicked on. If the results are underwhelming, this allows you to reconsider the type of content you send them to help make sure your newsletter is engaging to your clients whilst providing you with ‘bang for your buck’.
So why not start 2013 by assessing how effective your newsletters are, and then consider how you might be able to improve them?